Chinese TV Network Bans Pig Ads During Year of Pig Celebrations Due to Muslim Sensitivity
SHANGHAI — Companies looking to reach China's consumer market with pig images during Year of the Pig celebrations next month will have to adjust after a national television network adopted a policy to be sensitive to the country's small Muslim population, according to published reports.
China Central Television said it would ban all verbal and visual pork references from advertisements during Lunar New Year celebrations next month, the Wall Street Journal reported. This week, the network banned a TV ad from Nestle SA featuring a smiling cartoon pig and the message, "Happy new pig year."
Too bad China's Christians don't merit such consideration from the government. What is it about Islam that even communist atheists are willing to kowtow to it?